What Drives Us

Our singular goal is to provide our clients with the insights they need to succeed. Period.

We’re not in this for the money or the glory. We don’t seek to become the biggest or to ring the bell at a major stock exchange, and we have no desire to enrich ourselves at the expense of our clients.

Our Client Relationships

We are not just vendors to our clients, we are true partners. Unlike the large firms that approach every project on a transactional basis, we aim to understand your business and your insights needs so we can truly partner with you to achieve your goals.

What We Believe

Our thoughts on the current insights industry

Custom research should be exactly that: every single project deserves thoughtful consideration of the most appropriate approach. We don’t believe in “cookie cutter” solutions; clients and research needs are different so we create a custom-tailored design for each and every project

No Black Box: we will always be transparent about our approaches and will explain our approach in common-sense terms that are easily understandable.

Research should be timely: you should not have to wait endlessly to obtain the information your business needs to guide critical decisions

Research should be affordable: insights should not come at such a high cost that companies are forced to forego the process of obtaining those insights from key stakeholders. We offer a variety of products to meet a wide range of budgets, be it our full-service Express Surveys or our syndicated focus groups that allow several companies interested in similar topics to band together and share the cost of data collection.

You deserve the best and the brightest: We will always bring to bear whatever resources are necessary to help our clients succeed.

Experience matters: Our team has decades of combined experience in the industry, and that experience matters when it comes to project design and execution. It also yields a higher level of analytic insight.

There is a place for innovation in research: More than occasionally, the best approach to problem-solving is a new approach or technique. We will always consider alternative methods that generate the insights you need.

Technology should be part of the research tool kit, but it is not the sole solution: while there is a place for AI technologies such as text analytics, there is no substitute for talking directly with the consumer.

The Mobile Future arrived years ago: Well over 50% of all online surveys are now completed on mobile devices with smaller screens. To obtain the best insights, your research needs to be designed with that fact in mind, and always structured in ways that are “mobile friendly.” We ensure that every survey is fully compatible on 99% of mobile devices.

You deserve the highest quality data: The dirty little secret of the “insights” industry is that the panelization of samples has drastically diminished data quality. It is not untypical to find the suspect and unusable data rates upwards of 30 percent. We employ both automated and manual approaches to ensure your data is clean and of high quality.

Quality focus group facilities and recruiting aren’t as easy to find as they used to be: While the pandemic decimated the qualitative facility sector, top-notch locations and recruiting resources still exist. We will always work with the highest quality available in any given market, whether it be part of a large national chain or a “mom and pop” business.