Who We Are
We are market research and insights professionals with decades of experience across a variety of industries. Having served on both the supplier and client sides of the business, we understand the needs of our clients better than most. With our solitary focus on our clients’ success, you can rest assured that our team is in your corner.
Meet Our Team
Bernard Yamron
Founder & Chief Insights Officer
Bernard has been performing market research and analysis across a wide variety of industries for nearly 30 years. He has extensive experience in brand and image analysis, marketing communications, customer satisfaction and loyalty, product development, market share, and market segmentation. He is also a seasoned focus group moderator. Prior to founding Express Insights, Bernard was Executive Vice President and Group Director at Phoenix Marketing International. His career has also featured stints as Director of Research at Oxford Health Plans, Senior Consultant at PSI Global, and Vice President at KRC Research.
Bernard completed his undergraduate studies at the University of California Santa Cruz and earned a Ph.D. from Brown University where his research focused on television advertising in U.S. presidential campaigns.
Ina has been responsible for the design, execution, analysis, and management of qualitative research projects for the last thirty years. Ina began her career in market research in 1992 when she joined C&R Research in Chicago. In 1995 she left to work for Market Development Inc. (a dedicated Hispanic market research firm), and then KRC Research and Consulting in New York City. She has been operating as an independent moderator for the past several years and joined forces with Express Insights upon the company’s founding.
Ina holds a BA in communications from Macalester College in St. Paul, Minnesota. She is fluent in Spanish and conversant in French.
Ina Mier y Terán
Director of Qualitative Services
Jesse Sheppard
Head of Videography
As an award-winning director and producer, Jesse is ideally suited to his role as the creative lead behind the research videos Express Insights produces for our clients. Jesse’s work spans a wide array of genres, from documentary films to music videos.
Prior to joining the crew at Express Insights, Jesse was a stay-at-home dad, freelance videographer, and political organizer. Before fatherhood came calling, he was principal in the production company Erickson Sheppard Pennebaker Pictures, Ltd. Jesse is also an accomplished folk guitarist, who tours regularly with his band, Elkhorn.